PRACTICE
Organization
If everyone owns the problem, no one owns the problem.
Your company doesn’t have to fail. We take as given that a natural startup failure rate is 90%, but in so many cases these businesses die simply because, as they scale, they can’t figure out who’s solely responsible for hitting plan. Product has the best understanding of your customer, sales is most accountable for new revenue, and without marketing, no one knows you exist. And yet none of these three is equipped to drive the bus. So what do you do?
WORKSTREAMS
Company
Worst-case scenario, no one owns your biggest objectives. Worst-worst-case scenario multiple teams think they own your biggest objectives. Alpine helps complex technology companies ensure clarity of ownership across its most important surface areas.
Teams
As companies grow, so do their teams, often resulting in a muddied view of exactly who does what. Alpine helps org leaders unpack their goals to ensure clear, single-threaded ownership over their most important inputs, such that they can run further, faster, together.
Company
If everyone’s accountable, no one’s accountable.
Intro to pods. Alpine helps your management team understand and deploy ‘pods’; single-threaded operating units that align operations, product, engineering, sales, and marketing, toward a key business objective.
Organizing an ecosystem. So many technology companies struggle trying to incubate new customer offerings on top of a massive core. Alpine helps management teams answer the question “who owns the customer” when it comes to scaling into new products, businesses, and markets.
Teams
Who’s got the ball?
Goal to org mapping. An effective organization starts with a deep understanding of the problem you’re trying to solve. With in-house experience running massive, global organizations, Alpine helps leaders unpack their North Star goal into its component inputs, and then build an organization that maximizes single-threaded ownership over each of those inputs.